Three Key Metrics you can improve and Boost your SEO

Being Search Engine Optimization (SEO) specialist in the recent world generally, means a lot in as much as the expanding world of search engine is concerned. Being an expert in this field entails keeping track of many things so that you can keep pace with the latest trend that Google is up to. Additionally, one major thing that has been a mainstay in the SEO world for years is the use of links. The higher the number of links you get to your site, the better since your website will get a good rank. Interestingly, all other things will be considered equal which a very good thing for anyone in such a business.

Recently, a man by the name Ray Beamon from SEO in Edmonton speculated that Google might be moving from the use of links to other alternative methods so that it can boost its services and customer base. On his word stream page, Beamon talked about the plan of Google to replace the link dependent systems such as guest blogging with other methods that do not at all depend on links.

As if not enough, Beamon goes ahead to say that Google has a plan of breaking away with linking building techniques and could alternatively opt to go for myriad of on-site metric so that they can use it to access the relevance and effectiveness of your website. According to expert Beamon, this means that Google has a long term plan of emphasizing more on the metrics that mostly concerns the interaction of visitors and the webpage and importantly do away with the incoming links method and other associated off-page SEO methods.

Moreover, we should always be aware that the world is still transforming and that our communities are always up to something when it comes to change and shifting from one element to another. The ancient way of using links in SEO is going to retain its significance for some time, but people should not forget the strong emphasis that is put on performance of sites by Google on SEO. With the above information in your mind, we are going to look at the three major metrics that will boost your SEO to the next level and importantly improve performance of websites to visitors.

Bounce rate

This the refers to the rate at which visitors get into your website and then leave. When a site has a higher bounce rate, Google interprets that website to be irrelevant and having bad content. In other words, the information is not entertaining; informative neither is it useful. Furthermore, this can also mean that the information is such a site is very short and doesn’t at all provide any meaningful thing. For that reason, a higher bounce rate is an indicator of unavailability of interest.

Therefore, it is always very important that you get some of things and tips required for you to boost the bounce rate of your webpage. Examples of such tips include additional of internal links, call to action that directs visitor from a different page to your webpage and other pages and so on.

Here’s a helpful video:

Dwell time

This is the second key metric and refers to the amount of time a person stays in your webpage before returning to the result page of a search engine. According to an explanation provided by Duane Forrester of Coronation IM Edmonton, when the dwell time for your page is just a few seconds, it means the visitors didn’t find the information in your site to be relevant or rather didn’t value the information. You can improve the dwell time of your webpage by making the content immersive and more informative. This is important since it gives your users what to digest making them spend more dwell time on the page.

Social shares

This refers to the number of times your web page has been shared on social media platforms such as Twitter, Facebook, Google+, etc. Google highly signifies the role of social media in SEO. For that reason, Google had to even come up with google+ so that it capture some very important social markets for SEO. What you need to do is to add a share button to your page and importantly add a calls-to-action which allows other people to share your page socially. You can also include things like widgets which can show the number of shares and followers of your web page.

Here’s a helpful video: 

Six Tips for Getting Out of a PR Nightmare

There isn’t anything like bad press; there is a few doubt that several organizations which have been receiving the end of bad press disagrees. Because negative public relations may hit business owners where it mainly hurts – exactly in the pocketbook, having this in mind, we may learn something from those organizations which managed to work with the bad press, maybe even spinning bad press so that the public can view the organization in a positive way.

1. Own up

Initial, organizations must own up when bad press is warranted since ignoring this won’t make it quit. British Petroleum was in between a media circus in the Gulf Coast oil spill in 2010. After, this, shares in British Petroleum dropped, and there was more speculation and fear that it wouldn’t survive. Although things were very sketchy initially, British Petroleum “took responsibility for the drop immediately after it occurred.” according to Phoebe Yong, a Public Relations Firm owner. Think of businesses that have strongly denied rumors about manufacturing being carried out in foreign sweatshops, although there is enough evidence supporting this.

Owning up indicates that the business is being forthcoming and honest with the public, this ultimately assists the business to rebuilt respect in the public’s view. Remember that an apology- even a bit of insincerity- may have effects on the business’s public image.

2. Make good

Beyond mere accountability, organizations require indicating a commitment to restoring bad fallout. It’s good when an organization makes good on the organization’s actions without having been legislated to do that, as this indicates a social conscience or corporate on the section of the company. Also, another thing that British Petroleum did perfectly after the spill, assisting in aiding the cleanup, paying the fines as well as having an actual presence in the affected communities, indicates to the public that the company wanted to assist.

This is significant with companies that have found that other aspects of their product are defective. Providing a recall to make sure public safety retains public faith in the company as well as its wish to be considered as honest as well as concerned regarding the public. This is mainly significant when it comes to car manufactures and pharmaceutical companies, as they produce products that the public relies on for safety. You should consider Toyota’s massive recalls in 2010 after many vehicles began to show braking complications.

3. Stick it out

It is worse when a company makes every kind of inflated promises however never really follows them. Organizations should follow the promises it has made to repair faults. However, this means that companies should be honest and realistic in making promises so as to make things right.

British Petroleum’s promise to fix the spill continued to 2012 in the Gulf, which included all the activities involved in the rehabilitation efforts and cleanup while trying to set realistic expectations for what may be done as well as how. These dedications didn’t go unnoticed. British Petroleum has bounced back, for the financial plans that have been revealed in recovering the stock cost.

4. Effective Communication

As soon as a company has owned up a fault, effective communication must go on. Organizations must permit the public to identify what is being done in remedying the condition even as soon as the early panic has died. The more the people are aware of what the company is doing; the company will restore its public favor, though this is tricky. Organizations require being aware that no communication feels fixed. This is the reason why commentaries and review should be made by people who are not in favor and biased of the organization being represented; also any advertising should be done as soon as the organization has restored its thrust in public.

Companies should think like buyers. How will buyers realistically get the required information? Organizations should target users correctly, whether through media interviews, press releases, online advertising, television commercials or publicly answering negative commentary or reviews on websites that permits users to give their views.

5. Be Creative

A sense of humor or little creativity is ideal in dealing with bad PR. In the digital world, a word mouth travels very fast because people take it to social media or other forums for spreading public view. Some organizations have adopted an “if you can’t defeat them, join them” mentality in dealing with bed public reviews. A pizza shop located in San Francisco printed bad comments posted concerning the shop on T-shirts worn by the shop’s wait staff. The comments were such as “the pizza was very greasy. I suppose this was because of the pig fat.” This is having humor concerning your company’s negative public reviews.

6. Fight for your rights

You should fight when all fails. This is mainly true if the comments made concerning the company aren’t true. Think about Taco Bell as well as how the meat product composition utilized in the menu providing came into question. In the middle of a lawsuit claiming that Taco Bell was mislabeling their meat products. It denied all these adverse claims and even filed a counter lawsuit. Then, it allowed users to come in as well as sample a free taco so that users can check out the meat quality. Also, this came with a start of an advertising campaign to help in getting the message out that the lawsuit claims were false. As an outcome, this lawsuit was dropped.

Transparency is an available measure that companies can use to reduce or avoid bad publicity. The more people identify how the organization works, the less likely a journalist or user will have a reason to search for dirt. This doesn’t mean that an organization with ethical business practices prospers and the one with questionable practices fails. It assists along the way if people may feel that an organization is not doing shady businesses. All companies should have patience. In our fickle community, opinions change, forgetting the news as well as the next huge scandal may take the people’s mind off another company’s misfortunes. Remember than no company pleases everyone all the time, however the way the public feels concerning a company’s PR calamities is mainly decided by the way the company reacts to the claims being made- either true or otherwise.

Google Ranking Factors

If you want to be successful in google search engine optimization SEO of your website then it is necessary to know the knowledge of google search ranking factors.

I will explain in detail how each page is assigned to the score that determines its position in search engine results. All the factors that determine the rank or score of a page are analyzed and therefore the reasons that cause the sandbox effect are revealed.

Date of the document

The date is important to assign a score. To determine the date of a document, there are several ways this can be the date of indexation or the date on which a link is placed on the page.

If the number of links on a page increases faster than for older page, it will give a better rank, but may also flag spamming.
If a document is newer than the average of pages in a result set, you can assign a higher score to improve its position in order to take account of its novelty.

Changing content

The rank of a page does not remain same as the content of the document is often changed or not. To determine the changes, you can store the entire document or a signature that represents the essential document. The score can be positive or negative depending on these changes.

Analysis of queries and clicks on the results

Google can take into account how a document is selected from the results of a query.If certain terms appear more frequently in user queries, a web page associated with these terms (containing or having backlinks which contains them) will have a better page ranking. If a document often corresponds to similar requests, this document will get a better rank score. We take into account the fact that some queries are maintained over time while the pages that respond are not the same (eg in sports results). The rank decreases if the page does not respond to the request. In some areas, such as FAQs, the novelty of a web page is important and improves the rank.

If certain terms appear more frequently in user queries, a web page associated with these terms (containing or having backlinks which contain them) will have a better page ranking. If a document often corresponds to similar requests, this document will get a better rank score. We take into account the fact that some queries are maintained over time while the pages that respond are not the same (eg in sports results). The rank decreases if the page does not respond to the request. In some areas, such as FAQs, the novelty of a web page is important and improves the rank.However, if users click on the link in an earlier page and ignore the most recent, this document will have a better ranking score.

Eva Norton of The Digital Marketers, an online marketing agency in Toronto “However, if users click on the link in an earlier page and ignore the most recent, this document will have a better ranking score. A document that appears more often in queries on a theme, but when the field is less accurate, google will lower its rank. If a document appears in queries without reporting them, it signals a spam and rank is reduced.”

A document that appears more often in queries on a theme, but when the field is less accurate, google will lower its rank. If a document appears in queries without reporting them, it signals a spam and rank is reduced.

How backlinks affect google search ranking

The appearance and disappearance of backlinks is also taken into account by google.

If the appearance of new backlinks decreases with time, then the rank of a page will be reduced and if this number tends to grow it will have a better page rank.

Through testing, one top Edmonton SEO company discovered that if the content of a document is changed, but the link provided on another page is maintained, it adds value to this link and therefore increases the rank of the linked page in google search results.

The value of links increases if they are monopolized, which is the case for government sites. The rate of appearance of backlinks indicates spam. It is assumed that a given type of pages attracts links at a given speed. If too many backlinks appear, it involves an exchange or purchase links, or pages open enrollment and this is spam.

The text anchors

Changing the anchor text means there has been an update of the document.

If the text changes and differs from the wording of the anchors, this means an overhaul of the document, and that it is no longer relevant with the anchors, which is not desirable.

Google can determine the date when a domain changes and thematic links prior to the date will be ignored.
If the document undergoing minor changes, we must keep the wording of the anchors, seniority is a guarantee of relevance.

Traffic

Traffic from advertising is taken into account. If advertisements are placed on other high traffic websites, then the page will have a better ranking score with adverts from minor sites.

Visitor behavior

The number of times a page is selected in the search results is taken into account, as well as the time taken to access the page. According to the visitor spends more or less time on a page, it will be considered relevant or exceeded. If visitors spend less time on a page, it will be considered obsolete.

Information on the domain name

The data server name, the domain owner, contacts, addresses, server names, are taken into account. Frequent changes are signs of spam. IP and other data used for these sites are stored in a volatile database and associated documents.

The name server is considered better if referring to different domains for different registrars. It is bad if it hosts porn sites, spam sites, domains containing words malls.

The rank of a page also depends on the domain and hosting.

Previous ranks

Previous rows are taken into account. The number of positions that a document in a given time wins modifies its score.

However, if a rank is high while the positions tend to change over time on a subject, this indicates a business topic and spam probability greater. If the number of selections for a page tends to increase, or if the selections are more frequent, the page will have a better page rank.

The google takes peaks care in the ranks of documents, synonymous news or spam. To make a difference, various factors are taken into account. A document mentioned in the news, for example, is not a spam.

Conversely, a sudden drop of rank of a page indicates that it is exceeded.

In conclusion, “the evolution of the rank of a page affects your position in search engines and future rank.” says Douglas Pacheco, a digital marketing consultant at Coronation Internet Marketing – Phoenix SEO.

Bookmarks

Bookmarks and other type of data affect the score of a document. Being added or removed from this type of list is taken into account. That is accessed often affects document in the list too. Cache, temporary directories are taken into account, as well as cookies. This indicates whether a document is accessed or if it is not interested.