There isn’t anything like bad press; there is a few doubt that several organizations which have been receiving the end of bad press disagrees. Because negative public relations may hit business owners where it mainly hurts – exactly in the pocketbook, having this in mind, we may learn something from those organizations which managed to work with the bad press, maybe even spinning bad press so that the public can view the organization in a positive way.
1. Own up
Initial, organizations must own up when bad press is warranted since ignoring this won’t make it quit. British Petroleum was in between a media circus in the Gulf Coast oil spill in 2010. After, this, shares in British Petroleum dropped, and there was more speculation and fear that it wouldn’t survive. Although things were very sketchy initially, British Petroleum “took responsibility for the drop immediately after it occurred.” according to Phoebe Yong, a Public Relations Firm owner. Think of businesses that have strongly denied rumors about manufacturing being carried out in foreign sweatshops, although there is enough evidence supporting this.
Owning up indicates that the business is being forthcoming and honest with the public, this ultimately assists the business to rebuilt respect in the public’s view. Remember that an apology- even a bit of insincerity- may have effects on the business’s public image.
2. Make good
Beyond mere accountability, organizations require indicating a commitment to restoring bad fallout. It’s good when an organization makes good on the organization’s actions without having been legislated to do that, as this indicates a social conscience or corporate on the section of the company. Also, another thing that British Petroleum did perfectly after the spill, assisting in aiding the cleanup, paying the fines as well as having an actual presence in the affected communities, indicates to the public that the company wanted to assist.
This is significant with companies that have found that other aspects of their product are defective. Providing a recall to make sure public safety retains public faith in the company as well as its wish to be considered as honest as well as concerned regarding the public. This is mainly significant when it comes to car manufactures and pharmaceutical companies, as they produce products that the public relies on for safety. You should consider Toyota’s massive recalls in 2010 after many vehicles began to show braking complications.
3. Stick it out
It is worse when a company makes every kind of inflated promises however never really follows them. Organizations should follow the promises it has made to repair faults. However, this means that companies should be honest and realistic in making promises so as to make things right.
British Petroleum’s promise to fix the spill continued to 2012 in the Gulf, which included all the activities involved in the rehabilitation efforts and cleanup while trying to set realistic expectations for what may be done as well as how. These dedications didn’t go unnoticed. British Petroleum has bounced back, for the financial plans that have been revealed in recovering the stock cost.
4. Effective Communication
As soon as a company has owned up a fault, effective communication must go on. Organizations must permit the public to identify what is being done in remedying the condition even as soon as the early panic has died. The more the people are aware of what the company is doing; the company will restore its public favor, though this is tricky. Organizations require being aware that no communication feels fixed. This is the reason why commentaries and review should be made by people who are not in favor and biased of the organization being represented; also any advertising should be done as soon as the organization has restored its thrust in public.
Companies should think like buyers. How will buyers realistically get the required information? Organizations should target users correctly, whether through media interviews, press releases, online advertising, television commercials or publicly answering negative commentary or reviews on websites that permits users to give their views.
5. Be Creative
A sense of humor or little creativity is ideal in dealing with bad PR. In the digital world, a word mouth travels very fast because people take it to social media or other forums for spreading public view. Some organizations have adopted an “if you can’t defeat them, join them” mentality in dealing with bed public reviews. A pizza shop located in San Francisco printed bad comments posted concerning the shop on T-shirts worn by the shop’s wait staff. The comments were such as “the pizza was very greasy. I suppose this was because of the pig fat.” This is having humor concerning your company’s negative public reviews.
6. Fight for your rights
You should fight when all fails. This is mainly true if the comments made concerning the company aren’t true. Think about Taco Bell as well as how the meat product composition utilized in the menu providing came into question. In the middle of a lawsuit claiming that Taco Bell was mislabeling their meat products. It denied all these adverse claims and even filed a counter lawsuit. Then, it allowed users to come in as well as sample a free taco so that users can check out the meat quality. Also, this came with a start of an advertising campaign to help in getting the message out that the lawsuit claims were false. As an outcome, this lawsuit was dropped.
Transparency is an available measure that companies can use to reduce or avoid bad publicity. The more people identify how the organization works, the less likely a journalist or user will have a reason to search for dirt. This doesn’t mean that an organization with ethical business practices prospers and the one with questionable practices fails. It assists along the way if people may feel that an organization is not doing shady businesses. All companies should have patience. In our fickle community, opinions change, forgetting the news as well as the next huge scandal may take the people’s mind off another company’s misfortunes. Remember than no company pleases everyone all the time, however the way the public feels concerning a company’s PR calamities is mainly decided by the way the company reacts to the claims being made- either true or otherwise.
Article courtesy of Magnolia Communications – Tech PR