Being Search Engine Optimization (SEO) specialist in the recent world generally, means a lot in as much as the expanding world of search engine is concerned. Being an expert in this field entails keeping track of many things so that you can keep pace with the latest trend that Google is up to. Additionally, one major thing that has been a mainstay in the SEO world for years is the use of links. The higher the number of links you get to your site, the better since your website will get a good rank. Interestingly, all other things will be considered equal which a very good thing for anyone in such a business.

Recently, a man by the name Ray Beamon from SEO in Edmonton speculated that Google might be moving from the use of links to other alternative methods so that it can boost its services and customer base. On his word stream page, Beamon talked about the plan of Google to replace the link dependent systems such as guest blogging with other methods that do not at all depend on links.

As if not enough, Beamon goes ahead to say that Google has a plan of breaking away with linking building techniques and could alternatively opt to go for myriad of on-site metric so that they can use it to access the relevance and effectiveness of your website. According to expert Beamon, this means that Google has a long term plan of emphasizing more on the metrics that mostly concerns the interaction of visitors and the webpage and importantly do away with the incoming links method and other associated off-page SEO methods.

Moreover, we should always be aware that the world is still transforming and that our communities are always up to something when it comes to change and shifting from one element to another. The ancient way of using links in SEO is going to retain its significance for some time, but people should not forget the strong emphasis that is put on performance of sites by Google on SEO. With the above information in your mind, we are going to look at the three major metrics that will boost your SEO to the next level and importantly improve performance of websites to visitors.

Bounce rate

This the refers to the rate at which visitors get into your website and then leave. When a site has a higher bounce rate, Google interprets that website to be irrelevant and having bad content. In other words, the information is not entertaining; informative neither is it useful. Furthermore, this can also mean that the information is such a site is very short and doesn’t at all provide any meaningful thing. For that reason, a higher bounce rate is an indicator of unavailability of interest.

Therefore, it is always very important that you get some of things and tips required for you to boost the bounce rate of your webpage. Examples of such tips include additional of internal links, call to action that directs visitor from a different page to your webpage and other pages and so on.

Here’s a helpful video:

Dwell time

This is the second key metric and refers to the amount of time a person stays in your webpage before returning to the result page of a search engine. According to an explanation provided by Duane Forrester of Coronation IM Edmonton, when the dwell time for your page is just a few seconds, it means the visitors didn’t find the information in your site to be relevant or rather didn’t value the information. You can improve the dwell time of your webpage by making the content immersive and more informative. This is important since it gives your users what to digest making them spend more dwell time on the page.

Social shares

This refers to the number of times your web page has been shared on social media platforms such as Twitter, Facebook, Google+, etc. Google highly signifies the role of social media in SEO. For that reason, Google had to even come up with google+ so that it capture some very important social markets for SEO. What you need to do is to add a share button to your page and importantly add a calls-to-action which allows other people to share your page socially. You can also include things like widgets which can show the number of shares and followers of your web page.

Here’s a helpful video: